Ever thought about what might happen if you got rewarded, not for a Foursquare check-in, but for generating electricity? Changers, a startup that allows people to turn the creation of solar power into a game that encourages green behaviour, has closed $1.5 million in Series A financing. German government-backed fund BFB Frühphasenfonds Brandenburg led the round, with participation from Heliocentris, a specialist in clean energy, alongside additional private investors.
The startup can now accelerate product, expand into the natural solar-rich markets of the Middle East and take advantage of consumers’ rising interest in energy, especialy in the wake of Google’s purchase of Nest.
Oliver Borrmann, CEO of BFP, says “We see huge potential for Changers as it combines rewards for energy-saving behavior with a proven community based on a gamified customer loyalty system.”
That’s basically code for a rather interesting new model: turning everyday green practices into the kind…
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