, the Bluetooth Low Energy-powered dongles that help you find missing or misplaced items, like your car keys, wallet, purse or bag, or even your dog, are now being upgraded in order to communicate peer-to-peer with other TrackR devices so that, when you’re out of range, you’ll be able to tap into a larger network for better support. Because such a task requires a network to
exist in order to be worthwhile, the company is also giving away $100,000 worth of TrackR technology to kickstart its efforts.
Formerly known as Phone Halo, the company was founded by Chris Herbert and Christian Smith back in 2009, as a spinoff from a project at the University of California Santa Barbara’s engineering school the year prior. TrackR’s initial device, the “WalletTrackR” (designed, as the name indicates, to be carried in your wallet) was soon crowdfunded into existence.