Hacking Attention: Media, Technology and Crisis

Social media could be a powerful tool to unite people with disabilities, especially when dealing with the fall-out of a catastrophic injury or illness.

Josh Stearns

On Monday at 5pm I’ll be moderating a session at SXSW that explores the way journalists, civic hackers, and local communities are using new technology and social networks to respond to crisis and conflict. What follows is a preview of some of the issues we’ll be grappling with.

What is your attention worth? Online publishers, advertisers and social networks are putting a price on your attention every day. The entire web metrics industry is built on the economy of attention – impressions, clicks, visits, time on site, RTs, likes, shares. These are the atomic elements of attention.

But there are also people who are working to hack attention, to use new networks, new connections and new tools to drive our hearts and minds towards the most important stories of our time. The hope is not that we can turn attention into dollars, but that we can turn attention into action.

Today…

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One thought on “Hacking Attention: Media, Technology and Crisis”

  1. I think this article really brings to light how interconnected we are all through technology, and how influential it has become. It also makes readers more aware that the information they receive may not be an accurate portrayal. I think it is great that the author is addressing the fact that although there is almost instant information about a crisis or disaster on the internet, not all the information may be relevant or usable to those in the midst of it. I think it is great that they are trying to revise internet systems to be more useful for those in a crisis. I think that the internet and connectedness is a good thing, but it is definitely great that people are calling into question some aspects of it and making reforms that will benefit the general public.

    Like

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